Brand Discovery Workshop
The Process
Transform your ideas into a powerful brand strategy. Through my Brand Discovery Workshop, we'll uncover your business's core identity and create a memorable brand that connects with your target audience. In five focused sessions, we'll explore every key aspect of your brand, supported by the Brand Guide Workbook for structured development between meetings. Here's how we'll build your brand:
SESSION 1
Business Vision & Market Analysis
We'll define your vision, mission, and values while analyzing your market position to find your unique place in the industry.
SESSION 2
Audience Development & Positioning
Next, we'll create detailed customer personas and develop strategic positioning to connect with your target audience.
SESSION 3
Brand Identity Development
In this session, we'll craft your brand name, tagline, and messaging strategy to effectively communicate your value proposition.
SESSION 4
Storytelling & Brand Voice
This session is all about developing your brand's unique voice and story to ensure consistent, engaging communication across all platforms.
SESSION 5
Mission, Vision & SWOT Analysis
We'll finalize your brand foundation and conduct a SWOT analysis to create an actionable path forward.
FINAL SESSION
Your Brand Strategy Document
In our last session together, I'll present your comprehensive Brand Strategy Document containing all key findings and implementation steps.
What You'll Get
By the end of the workshop, you'll walk away with:
A fully developed Brand Strategy Document, including:
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Competitive analysis and market research insights.
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Detailed audience personas and brand positioning.
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Messaging strategy, storytelling framework, and tone of voice.
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A comprehensive SWOT analysis and clear next steps for implementation.
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A completed Brand Guide Workbook—a tool to help you maintain clarity and consistency as your brand grows.
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Confidence in your brand’s foundation and a clear direction for its future.
Your Investment: $1,269
That includes the 5 interactive one-hour workshops, the Brand Guide Workbook to help you prepare between meetings and a professionally crafted Brand Strategy Document tailored to your business.
Why This Workshop is a Game-Changer
Your brand is the heart of your business, and getting it right sets the tone for everything else. This workshop helps you:
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Understand Your Market: Know your competitors and your opportunities.
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Define Your Audience: Learn how to connect with your ideal customer.
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Craft a Unique Identity: Develop a brand personality and message that make you stand out.
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Communicate Consistently: Build trust and loyalty with clear, cohesive messaging.
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Move Forward with Confidence: Leave with a solid strategy and actionable steps to grow your business.
Exclusive Offer!
When you book the Brand Discovery Workshop, you’ll unlock:
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15% off the Basic Branding Package
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25% off the Premium Branding Package
Perfect for translating your strategy into a cohesive visual identity.