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Whether you're DIY-ing your first logo or you've already got one that doesn't feel quite right , this post is for you. As a brand designer who has seen it is, I'm breaking down the top 5 logo mistakes small business owners make and how to avoid them like a pro. Too Much Going On "Your Logo isn't a storybook, it's a signature." An example of a logo with way too much going on. (Made by me for a fake makeup artist so no shade to anybody!) It might be tempting to add a bunch of "

Let's clear something up, friend, in case you were ever wondering: your brand is not just a logo (a.k.a. the "pretty face"), some nice...