Overview
Luxe Style Studio is a boutique personal styling consultancy that provides elevated, personalized fashion guidance for professional women looking to refine their wardrobes, build confidence, and develop a signature style.
For this branding project, the goal was to create a modern, sophisticated, and high-end identity that reflects Luxe Style Studio’s timeless elegance and tailored services. The final brand needed to exude luxury, fluidity, and exclusivity, ensuring that clients instantly feel the elevated experience that Luxe Style offers.
The Concept & Direction
The design process began with mind mapping keywords from the brand’s mission and target audience, along with industry research and sketching out ideas to identify common motifs. Many styling and fashion-related brands often incorporate elements such as hangers, body silhouettes, needle & thread, or dresses—all of which I intentionally avoided to ensure Luxe Style stood apart from competitors.
During this process two core visual directions emerged. The first was a structured, modern aesthetic that was characterized by clean lines, geometric shapes, and refined serif fonts, representing timeless elegance and precision in styling. The second was a fluid, dynamic aesthetic, incorporating motion, soft curves, and script typography to reflect the personal, tailored nature of Luxe’s services.
To explore these directions further, I created two distinct mood boards that captured the essence of each concept through color, typography, textures, and styling references. While both shared common themes of neutral elegance and high fashion, each had its own distinct energy and tone. Ultimately, I developed a concept that seamlessly blended elements from both mood boards into a unified design.
The Color palette
The color palette needed to exude luxury while maintaining a sense of softness and approachability. I aimed for a deep, strong anchor color complemented by softer neutrals, evoking a feeling of quiet luxury and timeless sophistication.
After several iterations and accessibility testing, the final palette consisted of six curated colors, each embodying a sense of refinement. When used together, they create a visual identity that is both elevated and understated—perfectly suited for Luxe Style Studio’s clientele.
Typography & Logo
The final concept chosen leaned towards the fluid, dynamic aesthetic, best represented by a flowing script font. This choice conveys movement, personal curation, and the bespoke nature of Luxe’s styling services.
Logo Design Elements
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The script typography adds elegance and refinement, while the block text frame around “STUDIO” provides a structured contrast, balancing fluidity with precision.
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The absence of extra symbols reinforces minimalism and timelessness, allowing the typography to speak for itself.
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A subtle yet sophisticated monogram pattern was developed using the LS initials, to be used throughout the brand identity as a decorative touch.
Brand Elements
The brand elements and collateral were thoughtfully designed to position Luxe Style Studio as a premium styling service. Each piece reflects sophisticated fashion guidance while maintaining client connection. From social media and lookbooks to branded packaging and business cards, every touchpoint communicates luxury and professionalism. The photography highlights styling work and features the brand’s owner to build trust. This creates a cohesive brand that appeals to professional women seeking elevated styling services.
Typography Choices
Headlines:
Miller Banner (Serif): Represents class, heritage, and high fashion.
Accent:
Hillstadts Signature (Script): Embodies elegance, motion, and fluidity.
Accent:
Hillstadts Signature (Script): Embodies elegance, motion, and fluidity.
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Final Thoughts
Luxe Style Studio’s branding is a testament to the power of simplicity in luxury. By eliminating flashy colors and unnecessary embellishments, the brand identity delivers a message of effortless sophistication.
Through a thoughtful combination of script typography, neutral color palettes, and refined brand elements, Luxe Style Studio now has a cohesive and timeless identity that truly speaks to its elevated styling experience.
In the world of luxury fashion, sometimes less is more—and Luxe Style Studio’s brand proves that minimalism and refinement can create an unforgettable presence.